Built on Experience
Driven by Accountability

Unicity Shipping Company is an independently owned transportation brokerage based in Rockford, Michigan. Since 2011, we have helped businesses manage truckload, LTL, expedited, specialized, and project-based freight throughout North America. We built USC around a straightforward belief: customers deserve experienced people who understand their freight, communicate clearly, and remain accountable from quote through final delivery.

Our team works closely with manufacturers, display companies, furniture producers, packaging companies, event teams, and retail-program teams. Whether coordinating an everyday shipment or managing a complex multi-location rollout, we bring the same hands-on attention to every move.

why unicity shipping company?

The name Unicity represents the quality of being unique or one of a kind. That idea reflects how we approach transportation: no two customers, shipments, or supply chains are exactly alike.

USC was created to provide a more personal and accountable alternative to transactional freight brokerage. We take time to understand the shipment, identify its risks and requirements, and build the right transportation plan around it. That approach is especially important when managing retail rollouts, displays, fixtures, furniture, events, specialized freight, and appointment-sensitive deliveries. These shipments require more than available equipment. They require preparation, communication, and active involvement.

LEADERSHIP that stays involved

Kevin Howard leads Unicity Shipping Company with a hands-on approach to transportation management. He remains directly involved in customer relationships, operational planning, carrier oversight, and resolving difficult shipments.

Kevin helped guide drop-trailer programs for the largest bedding manufacturers in the United States and Canada through the ELD mandate and the COVID-19 pandemic. Despite unprecedented pressure on capacity and supply chains, the programs continued without a single canceled shipment. The show went on.

For more than a decade, Kevin has supported high-volume retail rushes and large-scale rollout programs for some of the world’s most recognized brands. His experience includes managing time-sensitive, multi-location freight while maintaining a damage rate below 1%.

Our Approach

Understand the Freight

We begin by learning what is being shipped, how it is packaged, where it is going, when it must arrive, and what could interfere with a successful delivery.

Select the Right Solution

We evaluate the service, equipment, carrier qualifications, timing, and special handling requirements before the shipment is dispatched.

Communicate Proactively

Our customers receive clear updates throughout the shipment. When conditions change, we communicate the issue and work toward a practical solution.

Remain Accountable

USC stays involved from quote through final delivery. Our responsibility does not end when the load is assigned to a carrier.

our mission

To make freight more dependable and less stressful by building lasting relationships, communicating honestly, and remaining accountable from quote through delivery.